Vibrant launched as a mobile wallet designed to offer financial stability through digital dollars. Argentina was our first market, chosen for its long history of economic volatility and a population in need of more reliable financial tools. We believed blockchain technology could provide a meaningful solution, but our goal was to keep the experience simple and intuitive. Users could save, spend, and earn with USDC, a stable digital dollar, all without needing to understand the technology powering it behind the scenes.

Defining the Vibrant brand

Marketing, Product, and Everything in Between

Creative assets spanned all areas of marketing, including ads, social content, email design, web graphics, and app store visuals. On the product side, I designed icons and illustrations as needed to support the user experience. I also created swag and printed materials like informational flyers for events.