Building a Brand for the Modern Wallet

Previously known as Vibrant, Vesseo launched with a new name and a refreshed identity. The rebrand introduced a modern and cohesive design system across logo, typography, color, web, and social assets. It reflects the brand’s growth into a global wallet for digital dollars and stablecoins.

Painpoints from the Past

Before the rebrand, the Vibrant identity lacked emotional resonance, trust, and distinctiveness. It felt overly trend driven and failed to clearly communicate the product’s value. Users needed a brand that felt reliable, approachable, and easy to understand, especially in the context of financial tools.

To stand out in a sea of tech trendy competitors, we wanted to go for a direction that has warmth and connection. Our challenge was to bring back the humanity missing in the world of digital finance.